privacy policy.

Introduction

Ehsaan ("Ehsaan", "we", "our", "us") is committed to protecting the privacy of all users of our Platform. This Privacy Policy explains how we collect, use, store, and share your personal information when you use Ehsaan.

This Policy is drafted in compliance with Pakistani law, including the Prevention of Electronic Crimes Act 2016 (PECA) and in anticipation of the Personal Data Protection Bill. By using our Platform, you consent to the practices described in this Policy.

Information We Collect

Information You Provide

• Account information: name, email address, phone number, CNIC (for identity verification where required), and password.
• Profile information: profile photo, bio, and location (city/area).
• Transaction information: items listed, items purchased, payment method details (processed securely via our payment gateway partner).
• Communications: messages sent between buyers and sellers on the Platform, and communications with Ehsaan's support team.

Information We Collect Automatically

• Device information: device type, operating system, browser type, and IP address.
• Usage data: pages visited, features used, search queries, and time spent on the Platform.
• Location data: approximate location based on IP address, and precise location if you grant permission through your device.
• Cookies and similar tracking technologies: used to enhance your experience and analyse Platform performance.

How We Use Your Information

We use your personal information to:

• Create and manage your account.
• Facilitate transactions between buyers and sellers.
• Process payments.
• Provide customer support and resolve disputes.
• Send you transaction confirmations, shipping updates, and important account notifications.
• Personalise your experience, including item recommendations and search results.
• Detect and prevent fraud, money laundering, and other illegal activity.
• Comply with legal obligations under Pakistani law, including requests from regulatory authorities such as SECP, FBR, FIA, and SBP.
• Improve and develop our Platform through analytics and user research.

How We Share Your Information

We do not sell your personal data to third parties. We may share your information with:

• Logistics partners (e.g., courier companies) solely to facilitate the delivery of your orders.
• Payment service providers (e.g., our bank and payment gateway partner) to process transactions.
• Law enforcement or regulatory authorities where required by Pakistani law or court order.
• Other users, to the extent necessary to facilitate a transaction (e.g., sharing a buyer's delivery address with a seller for shipping purposes).
• Service providers who assist us in operating the Platform, subject to confidentiality obligations.

Data Retention

We retain your personal data for as long as your account is active, and for a period of 5 years thereafter, or as required by Pakistani law. Transaction records may be retained for longer periods to comply with tax and financial regulations.

Your Rights

You have the right to:

• Access the personal data we hold about you.
• Request correction of any inaccurate or incomplete data.
• Request deletion of your data, subject to our legal retention obligations.
• Withdraw consent to data processing where processing is based on consent.
• Lodge a complaint with the relevant authority if you believe your data has been mishandled.

To exercise any of these rights, please contact us at hello@ehsaanapp.com

Cookies

Ehsaan uses cookies and similar technologies to improve your experience on the Platform. You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of the Platform.

Security

We implement industry-standard security measures to protect your personal data, including encryption, secure servers, and access controls. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

Children's Privacy

Ehsaan is not intended for use by individuals under the age of 18. We do not knowingly collect personal data from minors. If we become aware that a minor has provided us with personal information, we will take steps to delete that information promptly.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes via email or in-app notification. Continued use of the Platform after any changes constitutes your acceptance of the updated Policy.

Contact

For any privacy-related queries or concerns, please contact:

Privacy Team, Ehsaan.

Email: hello@ehsaanapp.com

Website: www.ehsaanapp.com

Last updated June 2025